In the movies, you want a good story and characters that are honest, but you are also looking for a good director who can lead the ship. That's how we look at business. Everybody has a great idea for a start-up, and so do their relatives, and they tell me, 'You gotta build it.' I say, 'I have to believe in it.'
I certainly don't think I'm deserving of taking up space forever as a human. There's a whole generation of people yet to be born that are going to be so much more evolved than I am. I don't want to take up space. They're going to be better equipped to make the world a better place than I am.
Katalyst is a merger of three industries. A piece of us is connected to ad agencies. Because we get the complex overlay of the social Web, we know how to engage an audience and how to make entertainment for the social Web. And we know how to gain and activate and retain an audience. So we create social networks for brands.